Voice AI Sales Coach

Transform your sales team with personalized AI coaching that delivers real results. Practice pitches, get instant feedback, and close more deals.

AI Coaching Platform Interface

The Complete Sales Development Journey

Our training platform guides sellers from hire to high performance through structured learning phases designed for measurable growth.

01

Hire & Onboard

New sellers master their pitches by delivering presentations to a realistic AI Buyer, receiving instant feedback and scoring from their AI Coach.

New Seller

Practices live presentation

Seller Actions
  • Presents the deck
  • Answers AI questions
  • Internalizes coaching

AI Buyer Agent

Simulates real prospect

Buyer Actions
  • Listens dynamically
  • Asks tough questions

AI Coach

Provides instant feedback

Coach Actions
  • Scores against rubrics
  • Actionable coaching
02

Buy from Agent

Sellers roleplay as buyers and hear pitch‑perfect examples showing how expert responses address different personas and objections.

Seller (as Buyer)

Absorbs objection handling

Seller Actions
  • Roleplays as Buyer
  • Raises objections
  • Learns

AI Seller Agent

Delivers pitch-perfect persona

AI Actions
  • Delivers perfect pitch
  • Handles objections
03

Sell to Agent

Voice AI creates realistic buyer scenarios where sellers practice pitches, receive instant scoring, and identify improvement areas.

Seller (Pitching)

Conducts live voice pitch

Seller Actions
  • Roleplays as Seller
  • Handles objections
  • Learns

AI Buyer Agent

Responds dynamically

Buyer Actions
  • Raises objections

Scoring Engine

Scores MEDDPICC rubrics

Scoring Engine Results
04

Coaching & Growth

AI coaching conversations combined with human manager insights create personalized development paths for continuous skill building.

Seller

Receives actionable growth plan

Seller Actions
  • Answers and challenges
  • Reflects
  • Learns

AI Coach

Reviews Roleplay Performance

Coach Actions
  • Scores by Competency Model
  • Asks Reflection questions
  • Asks Coaching questions

Manager

Reviews insights & builds plan

Manager Actions
  • Reviews AI Coaching Score
  • Builds specific growth plan
05

Real Customer Engagement

Hyper‑personalized simulations using CRM data prepare sellers for actual customer meetings with confidence and precision.

Seller

Practices live pitch

Seller Actions
  • Kicks off the call
  • Presents
  • Handles objections

CRM Data

Ingest opportunity

Scenario Gen.

Synthesize persona

Human Customer

Responds in character

Customer Actions
  • Raises objections
06

Performance Optimization

Post‑call analysis and coaching turn every customer interaction into a learning opportunity for sustained growth and certification.

Simple, Transparent Pricing

$50 per seller per month + $0.10 per  minute of usage (metered by active agent talk-time).

What you pay for

  • Seat license: $50 per seller per month
  • Usage: $0.10 per minute of live AI agent interaction
  • No pre-purchased minutes; billed monthly on actual usage
Start a Pilot

Examples

  • 1 seller using 200 minutes → $50 + $20 = $70 / month
  • 10 sellers using 300 minutes each → $500 + $300 = $800 / month
  • 25 sellers using 120 minutes each → $1,250 + $300 = $1,550 / month

Need volume pricing? Talk to us.

What Leaders Say

“Tough Customer is the future of Sales Training and Coaching, where contextual agents deliver personalized support.”
— Corey, BTS

Frequently Asked Questions

Quick answers to common buyer questions about pricing, usage, rollout, and security.

How is pricing structured?

It's $50 per seller per month for the seat license, plus $0.10 per minute of usage metered by active AI agent talk‑time.

What counts as a “minute of usage”?

Any time a seller is actively engaged with the Tough Customer agent—roleplays, coaching check‑ins, or live analysis during call reviews.

Do we need to pre‑purchase minutes?

No. Usage is metered and billed monthly alongside seat licenses.

What integrations are supported?

We work alongside your tools. Ask us about Salesforce, Slack, ServiceNow, and other workflows.

How quickly can we start?

Most teams spin up a pilot within days. Start small with a cohort of sellers, measure impact, then scale.

What about security and privacy?

We follow industry‑standard practices and align data retention with your policies. Let's discuss your requirements.

Is there a free trial?

Yes, we offer a trial so your team can evaluate fit before rolling out more broadly.

Ready to transform your sales team?

Talk with us